Here's what Paul Southern, senior vice president of licensing for Lucasfilm at Disney Consumer Products and Interactive Media. The more kids move, the more points they earn, the more kids they help. Through this unique initiative, kids can complete physical activities and interactive challenges to earn points-which ultimately are used to provide life-saving packets of food for severely malnourished children around the world. Fund for UNICEF in support of UNICEF Kid Power. Each of the T-shirt designs celebrates this theme using a powerful slogan to represent the importance of standing up for what you believe in.įive dollars from the sale of each shirt will be donated to the U.S. Rogue One: A Star Wars Story will introduce fans to a group of rebels who choose to do extraordinary things, and in doing so, become part of something greater than themselves. Ten influential names across film, music, fashion and sports have come together to support UNICEF Kid Power by creating a line of "Force 4 Fashion" T-shirts available exclusively in the U.S. If that wasn't enough, LucasFilm has also announced a new charitable initiative through Force for Change earlier today.Īs fans count down to the premiere of Rogue One: A Star Wars Story, Disney, Target and Star Wars: Force for Change are launching a new fashion-meets-fundraising initiative inspired by the themes of rebellion from the new movie. These covers feature Felcity Jones' Jyn Erso, Diego Luna's Captain Cassian Andor, Riz Ahmed's Bodhi Rook and Donnie Yen's Chirrut Imwe, with two more being unveiled later today. With the countdown continuing towards the release of Disney and LucasFilm's first Star Wars stand alone movie, Rogue One: A Star Wars Story, Empire Magazine has unveiled the first four of six collectible covers featuring the main characters.
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